(W/A) Mats Jonsson Hey Princess is a story of moving to the big city, and being young, insecure and desperate to be as hip as everyone else. When first published in Sweden, the book received praise among both critics and readers for its incisive and entertaining account of indie pop-listening young people in the mid-1990s. Hey Princess takes its place in the proud tradition of self-deprecating, confessional, sex-obsessed and guilt-ridden autobiographical comics, but stakes out a unique identity by virtue of its Nordic setting and biting social criticism.